WE HELP COACHES TO HELP PLAYERS
World class coach developers helping community and high performance sports leaders to deliver great experiences.
HOW WE HELP YOU:
Because great sporting experiences shouldn't be a lottery!
bespoke support
Great coach development is about meeting you where you are. Have The Coaching Lab support in-person, online for one session or multiple.
tailored resources
MatchPlay Cards are your new assistant coach. The assistant that helps you play more games, engage mixed abilities and connect training with the game.
Find your match today!
building a toolbox
What sports leaders think they need is pages of session plans but what they really need is an adaptive toolbox of coaching skills.
JOIN OUR NEW ONLINE COURSE
Next cohort openEducation reimagined! Play your way through 3 topics and 12 modules of content to leave a game changer. Brand new release!
Be lead by The Coaching Lab Founder, Jack Rolfe through 12 modules of learning that'll transform how you play games forever.
Jack has spent time with World Class leaders at Arsenal FC, West Ham FC, Fremantle Dockers and Red Bull Racing since founding The Coaching Lab in 2018.
LOVED AND TRUSTED BY THE BEST
Must have!
5/ 5
Improved communication
We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability
Liverpool Football Club
LOVE THEM!
The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches.
Rugby Australia
Different problems to solve
I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads
John Lawson, Rangers FC
Really effective
I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety
Paul Barry, Crystal Palace FC, Assistant Head of Coaching
Play, play, play!
MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play
Darren, Park Sports Project
Facilitate the problem solving
Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards
Alan Good, Liberty Field Hockey, USA
Improved communication
We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability
Liverpool Football Club
LOVE THEM!
The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches.
Rugby Australia
Different problems to solve
I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads
John Lawson, Rangers FC
Really effective
I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety
Paul Barry, Crystal Palace FC, Assistant Head of Coaching
Play, play, play!
MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play
Darren, Park Sports Project
Facilitate the problem solving
Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards
Alan Good, Liberty Field Hockey, USA
Improved communication
We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability
Liverpool Football Club
LOVE THEM!
The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches.
Rugby Australia
Different problems to solve
I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads
John Lawson, Rangers FC
Really effective
I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety
Paul Barry, Crystal Palace FC, Assistant Head of Coaching
Play, play, play!
MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play
Darren, Park Sports Project
Facilitate the problem solving
Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards
Alan Good, Liberty Field Hockey, USA
Improved communication
We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability
Liverpool Football Club
LOVE THEM!
The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches.
Rugby Australia
Different problems to solve
I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads
John Lawson, Rangers FC
Really effective
I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety
Paul Barry, Crystal Palace FC, Assistant Head of Coaching
Play, play, play!
MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play
Darren, Park Sports Project
Facilitate the problem solving
Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards
Alan Good, Liberty Field Hockey, USA
Improved communication
We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability
Liverpool Football Club
LOVE THEM!
The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches.
Rugby Australia
Different problems to solve
I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads
John Lawson, Rangers FC
Really effective
I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety
Paul Barry, Crystal Palace FC, Assistant Head of Coaching
Play, play, play!
MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play
Darren, Park Sports Project
Facilitate the problem solving
Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards
Alan Good, Liberty Field Hockey, USA
Improved communication
We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability We use them with our U18s to develop their communicaiton and adaptability
Liverpool Football Club
LOVE THEM!
The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches. The girls love them, they are a great stimulation for conversation between players and coaches.
Rugby Australia
Different problems to solve
I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads I will try to select MatchPlay Cards© that fit the theme we are working to. We can't predict what will happen next in the game so we want to give them different problems to solve and make things chaotic with underloads and overloads
John Lawson, Rangers FC
Really effective
I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety I'm a big advocate of MatchPlay Cards they a really effective and visual aid to support players to interact, it gives them variety
Paul Barry, Crystal Palace FC, Assistant Head of Coaching
Play, play, play!
MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play MatchPlay Cards constantly create opportunities for players to learn through play
Darren, Park Sports Project
Facilitate the problem solving
Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards Huge part of my journey of understanding that I can just facilitate the problem solving, rather than doing it for me with MatchPlay Cards
Alan Good, Liberty Field Hockey, USA
know these guys? we do!
how it started vs how its going:
2018
it was A "MAD IDEA"
Jack, sat his University library desk with 15,000 words of final year study on how does coaches integrate psychological skills in practice, MatchPlay Cards were born.
A mission to break down research, develop skilful sports leaders and have less kids standing in a line waiting to have a go.
2019
Backed by RICHARD BRANSON
Virgin Startup supported The Coaching Lab as a "bright idea" with Richard Branson himself even calling Jack "An inspiration"
The same year we scaled to 15 different countries, launched Reflection MatchPlay Cards and saw Arsenal, Liverpool and West Ham FC become lovers of MatchPlay Cards.
2023
We took it seriously!
Jack reflects on 2023 as the year The Coaching Lab accelerated its growth visiting and supporting more customers in person, scaling to global retail outlets and finally upgrading the website.
By 2023 we had shipped to 75 countries!
2024
THE AFL GOT A NEW COACH
The year we launched our first ever sports specific deck, Footy MatchPlay Cards. Transforming the game of AFL, helping more teachers and coaches play games and work with mixed ability groups easily.
What sport will we change forever, next?
WORLDCLASS INSIGHTS:
Score More Than Just Goals - Coaching for purpose
The 2 Things Young Players Really Want and how you can do it with ease
6 things every junior netball coaches needs to know