









Coach Challenge MatchPlay Cards
Coach development that happens while coaches actually coach
Coach Challenge MatchPlay Cards turn everyday coaching into practical professional development.
Created for Head Coaches, Coach Developers, Heads of PE, Directors of Sport and Academy Leads, this deck contains 70 practical coaching challenges across three areas: ENGAGE, CHANGE and REFLECT.
The challenges are sport-neutral, quick to apply and designed for modern, player-centred and games-based coaching environments. There is no lengthy course to complete and no complicated framework to introduce just practical actions coaches can use immediately.
What’s inside the deck?
70 coaching challenges, split into three powerful categories:
- Engage: Challenges that help coaches increase player ownership and engagement, plus create learning environments players want to be part of.
- Change: Challenges that stretch coaches to adapt their behaviours and language, rethink session design and interventions, and coach in the game, not just from the sideline.
- Reflect: Challenges that develop reflective, self-aware coaches, improve noticing and decision-making, and turn everyday sessions into continuous learning opportunities.
How Head Coaches & Coach Developers use them?
- Facilitate high-impact coaching workshops
- Structure mentor conversations with purpose
- Support ongoing CPD, not one-off sessions
- Create a shared coaching language across programmes
- Develop coaches who can think on the run
No lengthy courses. No complicated frameworks. Just practical challenges coaches can use immediately.
What makes these cards different?
These aren’t activities to complete. They are practical challenges that shape how coaches think and act.
- Designed to facilitate coach development workshops
- Ideal for in-house CPD, mentoring conversations, and staff meetings
- Supports games-based, player-centred, and inquiry-driven coaching
- Encourages coaches to notice more, say less, and design better environments
Whether you’re working with early-career coaches or experienced practitioners, the cards meet coaches where they are and stretch them forward.
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Express worldwide shipping
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Secure checkout
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Multi-deck savings available
SAVE 10% ON 2+ DECKS
BUILD YOUR COACHING TOOLKIT
SAVE 10% ON 2+ DECKS
BUILD YOUR COACHING TOOLKIT

From Learning to Lasting Change
Coaches attend courses, take notes and leave inspired. But too often, nothing changes when they return to the pitch or court. The problem isn’t a lack of knowledge, it’s turning new ideas into everyday coaching behaviours. Coach Challenge MatchPlay Cards make that change practical.

Built from world-class coaching practice
70 practical coach development challenges that turn workshops, observations and conversations into meaningful action. Used across Premier League clubs, schools and coaching organisations to build better coaching behaviours, not just better notes.
Coach Development, Simplified
1
Pick
Choose a challenge for yourself, a colleague or your coaching team.
2
Coach
Test it during a real session and notice the impact on your players.
3
Reflect
Share feedback, capture the learning and choose what to try next.

One Deck. Countless Coaching Conversations.
Coach Challenge MatchPlay Cards aren’t designed for a one-off workshop. Use them throughout the season to make coach development part of everyday practice.
- Give coaches an individual challenge before a session
- Structure peer observations and co-coaching
- Create more purposeful mentoring conversations
- Bring practical challenges into staff workshops
- Build a shared coaching language across your organisation
SAVE 10% ON 2+ DECKS
BUILD YOUR COACHING TOOLKIT
SAVE 10% ON 2+ DECKS
BUILD YOUR COACHING TOOLKIT
Trusted by the best of the best
Used in world-class coaching environments
Developed from our work with coaches and coach developers across Premier League clubs, national organisations, schools and community programmes.
Coach Development Playbook
Practical ideas, real-world examples and actionable strategies for developing better coaches and stronger coaching workforces.
What coach developers ask us:
Can you deliver to our coaches and teachers?
Absolutely we can and love to get out to visit clubs and schools to deliver world-class experiences. You contact Jack here.
Are the cards suitable for every sport?
Yes. The challenges focus on transferable coaching skills such as communication, questioning, session design, player engagement, reflection and decision-making. They can be used across football, rugby, hockey, netball, basketball, cricket and many other sports.
Are they suitable for new and experienced coaches?
Yes. New coaches receive clear, achievable actions that help build confidence, while experienced coaches are challenged to examine established habits, experiment with new methods and become more intentional in how they coach.
How can a club use the cards across its coaching workforce?
Give each coach a shared weekly or monthly challenge, then create time to discuss what they noticed. This gives the club a simple coach development programme, creates a common coaching language and encourages coaches to learn from one another.
Will the cards help increase player engagement?
Yes. The cards challenge coaches to reconsider how much they talk, the questions they ask, the choices players receive and how activities are designed. These changes can create more active, inclusive and enjoyable sports sessions.
SAVE 10% ON 2+ DECKS
BUILD YOUR COACHING TOOLKIT
SAVE 10% ON 2+ DECKS
BUILD YOUR COACHING TOOLKIT










Ready to Change How Your Coaches Develop?
Coach development that happens while coaches actually coach
Coach Challenge MatchPlay Cards turn everyday coaching into practical professional development.
Created for Head Coaches, Coach Developers, Heads of PE, Directors of Sport and Academy Leads, this deck contains 70 practical coaching challenges across three areas: ENGAGE, CHANGE and REFLECT.
The challenges are sport-neutral, quick to apply and designed for modern, player-centred and games-based coaching environments. There is no lengthy course to complete and no complicated framework to introduce just practical actions coaches can use immediately.
What’s inside the deck?
70 coaching challenges, split into three powerful categories:
- Engage: Challenges that help coaches increase player ownership and engagement, plus create learning environments players want to be part of.
- Change: Challenges that stretch coaches to adapt their behaviours and language, rethink session design and interventions, and coach in the game, not just from the sideline.
- Reflect: Challenges that develop reflective, self-aware coaches, improve noticing and decision-making, and turn everyday sessions into continuous learning opportunities.
How Head Coaches & Coach Developers use them?
- Facilitate high-impact coaching workshops
- Structure mentor conversations with purpose
- Support ongoing CPD, not one-off sessions
- Create a shared coaching language across programmes
- Develop coaches who can think on the run
No lengthy courses. No complicated frameworks. Just practical challenges coaches can use immediately.
What makes these cards different?
These aren’t activities to complete. They are practical challenges that shape how coaches think and act.
- Designed to facilitate coach development workshops
- Ideal for in-house CPD, mentoring conversations, and staff meetings
- Supports games-based, player-centred, and inquiry-driven coaching
- Encourages coaches to notice more, say less, and design better environments
Whether you’re working with early-career coaches or experienced practitioners, the cards meet coaches where they are and stretch them forward.

















